What TopSpeed and our specialist brands are doing on the ground — rides, activations, and community moments across the UAE.
Abu Dhabi National Exhibition Centre (ADNEC)
The largest hunting and equestrian exhibition in the Middle East. TopSpeed brings the group's powersports presence to the floor across UTVs, ATVs, and accessories.
United Arab Emirates
Auto Moto is a premier automotive exhibition that showcases the latest trends and innovations in the world of cars, motorcycles, and related industries. Held annually, this event attracts enthusiasts, industry professionals, and consumers alike, offering a comprehensive platform to explore cutting-edge vehicles, technological advancements, and automotive accessories. With interactive displays, test drives, and expert seminars, Automoto is a must-visit for anyone passionate about the future of mobility and automotive excellence.
Some run on a cadence. Some are one-offs. All of them are on Instagram first.
Instagram is where the daily activity lives — workshop moments, event updates, and what the specialist teams are building this week.
If you're organizing a ride, trade event, activation, or community moment in the region — and the group fits — start a partnership conversation. We work with operators, organizers, and brands who know what they're doing.